Psychology Of Color

John Lambeth  941.475.2630


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What colors would impact the mood of your room? 

According to The Rohm and Haas Paint Quality Institute, without a doubt there is a psychology of color.  Color impacts our mood, our appetite, and our energy level.

Years of color response research have shown that certain colors elicit specific and often strong responses.


Paint Quality Institute

 All Photos Courtesy of The Paint Quality Institute.  Following verbiage is from The Paint Quality Institute.


Colors in the red, orange and yellow families are referred to as "warm" colors since they evoke images associated with heat, like fire or sunshine. As a result they make us feel warm in a psychological sense.


These colors are good choices in colder climates and rooms on the north side of homes and buildings.


This powerful color increases blood pressure and heart rate. It often produces feelings of intimacy, energy, passion and sexuality. It also stimulates the appetite and is often used in restaurants and is an excellent choice for dining rooms in the home.


Orange, like red, tends to warm a room, but in a more friendly and welcoming way. As a result, paints in various shades and tints of orange work well in entry ways, living rooms, family rooms and also for children's bedrooms.


Yellow grabs attention and catches the eye like no other color, hence the use of yellow highlighters in offices.  In dark foyers and hallways, yellow shows the way. In bedrooms, elderly people report that yellow lifts their mood. But bright yellow can be too strong and may actually cause anxiety in infants, young children and the elderly.



Blues, greens, violets and their intermediates are considered cool colors because of their references to pastoral landscapes and ocean vistas. When we look at these colors they elicit feelings of peace, tranquility and relaxation.


They work well in warmer climates and with rooms with southern or western exposures. 


Soothing blue is an ideal bedroom color choice for adults and children. But that same blue that lulls us to sleep also suppresses our appetites, possibly because there are very few naturally blue foods. Put blue to bed, but try and keep it out of the dining room... unless you're on a diet.


As the dominant color in nature, we are at home with green anywhere in the house. Light greens are ideal for bedrooms and work well in baths and living rooms; mid-tones are good for kitchens and dining rooms. The calming effect of green makes it popular in hospitals, schools and work environments.


Violet is a tricky color, psychologically speaking. Many adults dislike purples, but are fond of the rose family, which can work in many rooms, including dining rooms, bedrooms and libraries. Young children, on the other hand, respond favorably to violet, so this color can be used successfully in children's bedrooms and play areas.